In Coca Che, images of the revolutionary Che Guevara, created from a photograph by Alberto Korda, dialogue with photos used to advertised Coca-Cola, the soft drink invented by a pharmacist in Atlanta in 1886.
The iconic images of Che Guevara and Coca-Cola--representations of revolution and capitalism, respectively--both play substantial roles in the Latin American landscape. The photographs in this publication, taken by Swiss photographer Luc Chessex (born 1936) from 1960 to 1975, juxtapose these conflicting icons.El Che and Coca-Cola are two icons that contend for presence in the land-scape of the Americas. The former is an emblem of revolutionary ideology, whereas the latter represents the “American way of life.” It is the confrontation of these two images that gives meaning to this photobook.
The photographs in Coca Che were taken in the 1960s and 1970s, when the Swiss photographer Luc Chessex lived for fourteen years in Cuba and traveled all over Latin America.